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Teenagers most susceptible for mobile ads

Nearly 23% of mobile subscribers, that participated to a recent Nielsen study, have seen a mobile advertising on their mobile in the past 30 days. About half of those have actually responded to the...

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Belgium lagging behind in GSM penetration

 According to the most recent report of the European Commission on the ICT market, the penetration rate in Belgium amounted to 94% in 2007. This was far behind the leading countries Italy (148%),...

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Behavioral profiles of mobile users

Mobile users can be defined by their consumer behaviour, categorizing them as Mobile Pioneers, Mobile Wannabes and Mobile Traditionalists. These categories have been reported in a new study by the...

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Exclusive mobile use decreases

According to Belgacom, some Belgian families have gone back to using the fixed phone in 2007.  Last year, about 26% of Belgian households have called exclusively with the mobile phone.  The year before...

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1 in 5 Dutchmen surfs mobile

According to the ‘Centraal Bureau voor de Statistiek’, 2 million Dutch Internet users went online in 2007 using a mobile device. That’s 20% of all Internet users. 13% of Internet users went online...

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AdMod launches Mobile Analytics

AdMod, known for its Mobile Advertising network, has announced AdMod Mobile Analytics, a new service that statistics and audience measurement for mobile sites. The free tool allows to measure unique...

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Mobile Internet use: on the rise but mostly men

Let it be clear: Mobile Internet is hot!  With the iPhone and other smartphones gaining popularity, more and more advertisers are realizing the opportunities given by the Mobile Internet.   As major...

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Some Mobile Internet facts & figures

Some interesting facts & figures of the use of Mobile Internet in France. One out of 3 mobile users (between 15 and 50) have connected to the Mobile Internet in the past 6 months : Especially the...

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Google Analytics now available for mobile apps

Google announced its free web traffic data tool Google Analytics is now available for iPhone and Android applications, enabling more efficient measurement of mobile marketing efforts. According to...

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Tablet usage sometimes surpasses time spent on desktop and TV

A survey by AdMob (Google)  (with 1430 tablet users – run in the US, March 2011) gives some new insights in the behavior of tablet usage. Gaming is the number 1 activity, followed by searching for...

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